Translations

A magic potion to empower farming communities in Philippines with BAYANI BREW

7. Community involvement

Community development

Sector Food-processing

Year 2016

Country Philippines

Transmitter

Context

Created in 2012, Bayani Brew is a Filipino social enterprise which produces sugary drinks using only local and organic ingredients. These ingredients come from farming communities such as the enchanted farm Gawad Kalinga, who commits in learning, creativity, and innovation to improve the lives of the Filipino farmers.

Objectives

To make subsistence farmers' hand-to-mouth existence a thing of the past
Increasing by 500% farmers’ incomes within the next 5 years.
To create a sustainable model duplicable all around the world.

APPROACH

Collaboration with the Center For Social Innovation (CSI) of Gawad Kalinga (incubator)
Choice of the relevant positioning (local premium product)
Identification of farmers’ communities matching the project and collaboration with 5 cooperatives
Development of the value chain and creation of jobs all along this value chain
Take care that the products are properly distributed in shops (merchandising issues etc)

CONTRIBUTION TO COMPANY PERFORMANCE

60,000 bottles sold per month
1.5 million bottles sold since activity started

Benefits

Bottles made out of organic materials; 100% of the materials come from the Philippines’, thus fostering local initiatives and businesses and involving local communities ; biodegradable labels.
Increased farmers’ income and safety at work (insurances)
Profits reinvested in scholarship funds for the producers’ communities