Translations Best practice in Spanish version Best practice in French version Best practice in English version

LESAFFRE contributes to literacy in Morroco by providing bread everyday for students

7. Community involvement

Education

Context

As a global key player in yeasts and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Health Care and Biotechnology. Family group in northern France in 1853, now a multi-national and multicultural company, Lesaffre employs  8 300 people. Lesaffre Morocco supports the schooling and education of young children by providing a bread per day for each student.

Objectives

  • Support the education of young rural children
  • Fight against school dropout
  • Overcome illiteracy in rural areas and encourage families to educate girls in the aims to stop youth labour
  • Provide bread for students everyday

APPROACH

Each month, families of students receive yeast and flour in order to make bread every day for the child.  This action began in 2001 with one school, now three schools are part of this ongoing program.  Lesaffre Morocco has contributed to the improvement of infrastructure of schools by providing the necessary school supplies needed to study properly (computers, printers, etc.).  By catering to the family, Lesaffre Morocco supports back to school time for girls, who are thus relieved of this responsibility. 

Lesaffre Morocco goes further by supporting the best students and pushes them to continue their studies in secondary school with the help of providing the necessary school supplies.  Some students are accommodated in boarding schools.

Best Practice spotted in 2010 by the World Forum for a Sustainable Economy and updated in 2015.

CONTRIBUTION TO COMPANY PERFORMANCE

  • Strengthened relationships with local authorities
  • Promotion of company’s flagship factory through this program
  • Image of a responsible company which supports the local population

Benefits

  • 365 students in 2010
  • The company is well integrated into the surrounding social community
  • Improved living conditions of communities in which the group operates
  • Social role model example to be done by private entities in their campaign of a country’s development
  • Contribution to commitment efforts made by Morocco to upgrade rural schools
Workforce
8,300 (2015)
Turnover
1.6 milliards euros (2015)
Country
Morocco

LESAFFRE

137, rue Gabriel Péri
59708 MARCQ EN BAROEUL

www.lesaffre.com

Contact

Abdelfettah ANOUAR - This email address is being protected from spambots. You need JavaScript enabled to view it.

Mise à jour le 21/02/2017

Creative Commons Attribution This work by Réseau Alliances – World Forum Lille is licensed under a Creative Commons Attribution-Non Commercial-NoDerivs 3.0 Unported License.