MCCAIN supports local employment and fights food waste with “BON ET BIEN”

Background

McCain is a Canadian company founded in 1957, and well established in Europe since the 1960s. Its European headquarters are located in Villeneuve d’Ascq (Department 59, France). Every year, McCain processes over 5 million metric tons of potatoes into French fries and related products in its 7 European factories, 4 of which are in northern France

The company's CSR policy is implemented through its 5 “Be Good Do Good” pillars: Good Agriculture, Good Production, Good Food, Good Company and Good Partner. McCain has been involved in Social Business for several years now, and contributes to developing projects co-created with members of the value chain in order to improve quality of life for the communities where it operates.

Objective (s)

  • Directing social initiatives in collaboration with individuals and/or civil society in view of effecting lasting improvements to the quality of life of vulnerable communities. 
  • Develop shared value partnerships in order to show McCain's social mission.

Step

BON et Bien “social business” project

Context

  • Started in October 2014 to support local employment and fight food waste.
  • Brings together the E. Leclerc supermarket of Templeuve, the potato expert McCain, an employment specialist Randstad and Banques Alimentaires, the first food aid network in France. With support from GAPPI, Groupement des Agriculteurs Producteurs de Pommes de terre pour l'Industrie McCain [Group of potato producers for the McCain industry].

Vegetables

  • Gather vegetable grade-outs from regional producers belonging to McCain's network of partners or who are partners of the project. (vegetables not up to the standards for commercialization)
  • Used for preparing soups for sale in the local E. Leclerc centers.
  • Recipes developed by chefs in the region.

Employment

  • Employees are recruited locally among long-term unemployed workers.
  • Training program and accompaniment offered by the Randstad agencies, in order to take advantage of new long-term employment opportunities.

In September 2014, the company was awarded the special European prize by the Convergences jury for this innovative partnership aiming to develop a fair and sustainable economy.

Contribution to company performance

  • As it was created in October 2014, the social business “BON et Bien” doesn't have any economic results yet.
  • The first soups were commercialized in May 2015.

Social and / or environmental benefits

  • Fighting food waste.
  • Helping long-term unemployed workers return to employment; 5 long-term jobs and employment pathways created.
  • This project embodied an alternative to the tradition company model. 
  • A social project working for the good of the local community.
Last modified Wednesday, 23 March 2016
Turnover
374 millions d’euros (2014)
Workshop
1100 salariés (2015)
Country
France
Phone
03 59 36 05 13

www.mccain.com

Entreprise Grand Partenaire du World Forum for a Responsible Economy 2016

Contact
François Tasmowski, Communication and CSR Manager, franç This e-mail address is being protected from spambots. You need JavaScript enabled to view it , 03 59 36 05 13

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This work by Réseau Alliances – World Forum Lille is licensed under a Creative Commons Attribution-Non Commercial-NoDerivs 3.0 Unported License.