Translations

MOBIVIA GROUP – Acting as a responsible corporate citizen

1. Organizational Governance

Strategy and organization

Sector Business / Distribution

Year 2015

Country France

Transmitter

Context

An international group present in 16 countries, Mobivia Group is the European leader in maintenance and equipment for multiple brands of vehicles, serving more than 20 million drivers. Mobivia Group has more than 10,400 employees divided into six activities and 13 enterprises federated by the same mission: to ensure that people can benefit from sustainable mobility. Inscribed in its DNA since its creation, the notion of good corporate citizenship has led the group to put in place a structured CSR approach since 2008, backed by all of its employees.

Objectives

Promote and innovate around responsible mobility.
Reduce the ecological footprint of the group’s activities.
Participate in the development of a new service economy.
Conduct a responsible human resources policy.

APPROACH

- 2007: signature of the UN Global Compact

- 2008: implementation of a Sustainable Development Charter, signed by all directors of the group, a true roadmap guiding all the actions of the group. This charter is built on the following performance objectives:

Economic
Customer
Human
Environmental and Societal

- 2012: Implementation of indicators to closely track and ultimately better manage our commitments in terms of Sustainable Development (detailed list of recycled used products, energy and raw material consumption, etc.). These indicators were established by a working group composed of the company's HR, Finance and Environment representatives, in addition to a third-party specialist overseeing responsible economic performance.

- 2013: inscription in the 10-Year Vision of the Group of section dedicated to CSR “Innovate to be an actor of the City”:

Commit to employment and entrepreneurship
Develop eco-social designed products, services and networks
Guide our employees and our customers towards choices of sustainable mobility

This section was co-constructed with Mobivia Group’s internal and external stakeholders.

October 2013: creation of a CSR Board (elaboration of a CSR committee representing each activity of the Group, work on a CSR policy framework)

Best Practice spotted by the World Forum Lille in 2013 and updated in 2015 for its evolution

CONTRIBUTION TO COMPANY PERFORMANCE

1.6 million euros of revenues excl. tax (30/09/2013)
Indicator of customer satisfaction: 93.9% of customers satisfied and very satisfied (Midas, Norauto and Auto 5) (2013)
91% customer recommendation rate for Midas, 92.6% for Norauto (2013)