An international Group present in 16 countries, Mobivia is the European leader in maintaining and equipping multi-branded vehicles, providing service to over 20 million motorists.
The Mobivia Group employs a workforce of some 10,400 split into six activities and 13 companies striving to accomplish the same mission: finding the right initiatives to ensure the world's inhabitants practice sustainable mobility.
Given the marked shift in automobile use patterns, against the backdrop of environmental and societal challenges, the Mobivia Group and its various brands are working each and every day to propose a global response to the ever-changing needs of their customers while making sustainable mobility a more accessible concept.
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MOBIVIA GROUP adopts policy favoring sustainable mobility among consumers
6. Clients and consumers
Instruction
Transmitter
Context
Objectives
- Help raise the percentage of clean-burning cars in the current fleet
- Accompany changes in the composition of vehicles in circulation
- Innovate for the purpose of proposing new forms of mobility.
APPROACH
Help make the current automobile fleet cleaner and safer
In 2013, Norauto initiated a global strategy tied to the notion of eco-maintenance: the Eco-Performance diagnostic. Originally a collaborative project partnering with other automobile industry and environmental actors (e.g. FEDA, ADEME, IFFSTTAR), the brand now proposes a system that based on analyzing pollutant emissions and engine operations performs the repairs necessary to return the vehicle as close as possible to its target emission levels. Today, Norauto has the top "Eco-Maintenance"-certified network of experts.
Accompany changes in the composition of fleets in circulation
To provide better guidance to motorists opting for cleaner vehicles and expand the use of such vehicles, Mobivia now offers maintenance services specifically for electric and hybrid vehicles and has broadened its capabilities for cycles (bicycles and electric scooters). This initiative, which goes hand in hand with the availability of electric loaner vehicles (both cars and bikes) by Norauto and Midas, has made it possible to build awareness among motorists yet to "see the light" by offering them the chance to test these vehicles.
Innovate for the purpose of proposing new forms of mobility
CONTRIBUTION TO COMPANY PERFORMANCE
- Opening of new points of sale despite the ongoing economic crisis
- Norauto: France's 2013 sales leader in electric power-assisted bicycles, with nearly 10% of the national market (which totaled 51,000 sales in 2013)
Benefits
- Less environmental impact
- Within the customer's allocated budget
- Workforce
- 10 400 (2013)
- Turnover
- 1,6M€
- Country
- France