According to the FAO (Food and Agricultural Organization), almost one quarter of world fish stocks are overexploited or even depleted; oceans have lost 50 to 90% of stocks of species most popular with consumers. At the same time, the world demand is on the rise.
In France, 70% sea products are distributed in hypermarkets and supermarkets. AUCHAN is one of the top-ranking players in this market, with over 40,000 tonnes marketed each year, which represents a 13.8% market share.