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CASCADES : Effectively applying CSR

1. Organizational Governance

Strategy and organization

Context

Founded in 1964, Cascades produces, converts, and markets packaging and tissue products composed mainly of recycled fibres.  Cascades employs close to 12,500 employees who work in more than 100 production units located in North America and in Europe.  Cascades’ management philosophy has more than 45 years experience in recycling and its ongoing efforts in research and development are strengths which enable the company to create products that are increasingly environmentally sound.

Objectives

- To apply and measure the impacts of their sustainable development plan

APPROACH

Internal:

Cascades created a Code of Ethics which is addressed to Directors, managers and employees, who participate in a certification process and on-line training that covers the Code's content and the Company's expectations in this regard. The Code of Ethics sets out the general principles that govern acceptable behaviour in all relationships with customers, suppliers, partners and communities.

Listening to Stakeholders:

In the Fall of 2009, they conducted an on-line survey with approximately 100 people, followed by a large-scale series of direct consultations with dozens of employees, site managers, members of local communities, investors, suppliers, customers, directors and NGO representatives.  Participants responded to their invitation – to reflect on issues such as responsible procurement, product liability, governance and disclosure, as well as the impact of activities on communities and the environment – by outlining specific strategic priorities that could be used to identify the key performance indicators essential to creating their sustainable development plan.

Third Parties:

In the interest of transparency, Cascades also retained the services of a group specialized in corporate responsibility and sustainable development, part of the major auditing firm Deloitte & Touche, for this initial official consultation. Since non-governmental organizations (NGOs) enjoy the highest level of credibility in the eyes of civil society, the Company also decided to have an environmental NGO, Climate for Ideas.org, validate the SD plan development process and the commitments that ensued, in order to benefit from vital advice provided by an independent, neutral third party.

CONTRIBUTION TO COMPANY PERFORMANCE

- A sustainable development plan with specific objectives which contributes to measuring Cascades’ results and improving them

Benefits

- Transparency and open dialogue with employees and stakeholders

- Due to the feedback from surveys and audits, improved environmental measures have been taken.

Turnover
3,9 milliard $
Country
Canada

Mise à jour le 24/05/2016

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