Translations Best practice in Spanish version Best practice in French version Best practice in English version

CASTORAMA recruits its future talents

3. Labor relations / working conditions

Human capital development

Context

Castorama belongs to the group Kingfisher -Europe’s largest home improvement retailer-. Castorama employs 12,600 persons who contribute everyday to its success on its market and help to achieve, through a network of 102 stores. Castorama’s main objectives concerning its policy for men and women development are: promote diversity, engagement and facilitate the evolution of its employees.

Castorama has progressively built a policy to promote diversity which resulted in engagements to: advance gender and professional equity, insert and maintain disabled workers as well as seniors. Fro some years, Castorama has also developed an integration and training strategy for young collaborators through apprenticeship and internships.

Objectives

  • Reinforce the attractiveness of the company
  • Attract, recruit and train our future talents

APPROACH

Since 2011 and in synergy with Brico Dépôt (Kingficher project), Castorama has launched the program “Go alternance” with the objective to welcome 1000 apprentices a year in both firms.

To ensure the animation of this program several actions have been implemented :

  •  Reinforce the development of partnerships (with schools, actors which facilitate the professional insertion of young people).
  •  Propose apprenticeship for all professional channels. In 2012, we have recruited 820 persons in 2013.
  •  Experienced tutors support the integration and training path of youth through a “Passeport Alternance” (to acquire the skills and the behaviors of the job, to validate the knowledge standards on each step and to share between tutor and apprentice about the evolutions) adapted to every business segment and also to the skills needed at the end of the training. All these tools facilitate their integration path and training.Communicate on the professional success of alternating cursus and the evolutions in different job sectors.

Best Practice spotted by the World Forum Lille in 2013 and updated in 2014

CONTRIBUTION TO COMPANY PERFORMANCE

  • Diversity and complementarity in teams
  • Knowledge transfer and skills improvements

    Benefits

    • Ensure the accessibility to top position through apprenticeship
    • 4.12% apprenticeship employment rate in 2013
    • 820 apprentices welcomed in 2013
      Workforce
      12600 (2014)
      Turnover
      2 900 000 K€ ( HT Net 2013)
      Country
      France

      CASTORAMA

      Zone Activité
      59175 TEMPLEMARS

      www.castorama.fr

      Mise à jour le 25/05/2016

      Creative Commons Attribution This work by Réseau Alliances – World Forum Lille is licensed under a Creative Commons Attribution-Non Commercial-NoDerivs 3.0 Unported License.