Translations

Coffee roaster CARON offers smart vending machines

6. Clients and consumers

Instruction

Sector Food-processing

Year 2008

Country France

Transmitter

Context

Coffee roaster and retailer shows it is involved in selling quality products and respecting environment as Paris area’s market is very competitive.

Objectives

Being different from other companies in the same sector
Retailing quality products
Respecting environment

APPROACH

The company offers a full range of products:

- The vending machine itself
- The products the machine sells (drinks, snacks)

Caron decided to market « smart » vending machines with:

- A programming system for automatic standby mode
- A cup detector so that people can use a mug, a cup or a paper or plastic cup they have already used before.

Caron also offers garbage bins for waste separation with a specific compartment for plastic or paper cups.The company sells, among other products :

- Two « grand crus » coffees it buys and roasts itself
- Cakes and cookies from organic farming

Caron organizes with its client companies some expositions, specific workshops and breakfast events to make the customers aware of the stakes.

CONTRIBUTION TO COMPANY PERFORMANCE

The company is different from other ones in the same sector, and its products have already been listed in big companies such as Aviva, AG2R, Union Financière de France, etc
Organic products and products from fair trade are a bit more expensive, but they are being more and more listed (between 10 and 15% of the sales)

Benefits

There is a reduction in energy consumption and waste thanks to the « smart » vending machines
The employees, the guests and the external partners are made aware of how to implement more responsible behaviours