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EKYOG, an ecological ready-to-wear brand

4. Environment

Green design

Context

The ready-to-wear collections made from organic material are increasingly popular with consumers. Founded in 2004, Attitude Development designs and distributes EKYOG, an ecological brand which works to protect the planet.

Objectives

  •   To provide fashionable products.
  •   Use high quality biological materials.
  •   Innovate with manufacturing processes that respect the rights and the environment.

APPROACH

On May 14, 2004, the Attitude Development company was created. Its Ekyog brand was set up to take on a sustainable development approach through its environmental demands and meaningful projects with its suppliers and customers.

Ekyog offers a collection of quality textile items, including raw materials which are carefully selected and guaranteed GMO (genetically modified organism) free.

- The company has taken on an eco-design approach. The dyes are natural. Chemical fertilizers are banned and natural fertilizers are encouraged. The wastewater is treated. These ecological choices have enabled Ekyog to obtain certifications by independent organizations.

- The shops are made in order to reduce their ecological footprint. Hangers, gift boxes, posters and leaflets are FSC certified which supports rational forest management.

- The establishment of a partnership charter commits the suppliers in a fair and respectful approach to the environment.

- The company educates its employees through appropriate training (use of green office supplies, sorting waste, carpooling ...).

- It acts beyond its economic role with the association "Terre d'Ekyog" which runs concrete actions that favour the environment and fair trade.

CONTRIBUTION TO COMPANY PERFORMANCE

 

  •   Response to customer expectations and revenue growth.

Benefits

  •   Supporting organic producers.
  •   Training of other distributors in the same process.
  •   Outreach to customers and employees to environmental issues.
Turnover
180 Millions €
Country
France

Mise à jour le 30/05/2016

Creative Commons Attribution This work by Réseau Alliances – World Forum Lille is licensed under a Creative Commons Attribution-Non Commercial-NoDerivs 3.0 Unported License.