Translations

KPMG France Foundation assists young entrepreneurs through the "CréaJeunes" programme of Adie

7. Community involvement

Community development

Sector Services

Year 2013

Country France

Transmitter

Context

KPMG France Foundation supports the Association “Rights for Economic Initiatives Organisation(Adie) by contributing to the “CréaJeunes” program.

Objectives

Support entrepreneurship in disadvantaged urban areas
Provide financial assistance to young entrepreneurs with the "KPMG Foundation ‘Coup de Coeur’ award”
Teach young entrepreneurs the know-how and professional skills of KPMG

APPROACH

The “CréaJeunes” programme of Adie is a personalized support programme for entrepreneurship aimed to young people, between 18 and 32 years old, located in disadvantaged urban areas. KPMG Volunteers KPMG give their time and expertise to:

participate in an evaluation jury for projects in the different CréaJeunes branches in France (17 cities)
select the winners of the "KPMG Foundation ‘Coup de Coeur’ Award”

The KPMG Foundation ‘Coup de Coeur’ Award rewards the most promising projects of the CreaJeunes Programme.

After a 6 week training programme, each future business leader presents its business plan in front of a jury composed of KPMG volunteers, Adie members and local representatives of banks, local authorities ... Projects are evaluated on various criteria including the candidate's motivation, the relevance of its offer, its differentiation in the market, and its sales forecast.

Each winner receives € 1500 to help start its business.

Prizes in 2013 were awarded to 17 young entrepreneurs in 17 regional branches of Adie.

Best Practice selected in 2011 by the World Forum Lille and updated in 2013

CONTRIBUTION TO COMPANY PERFORMANCE

Pride in belonging to a company committed to social development.
Personal development and reward for KPMG volunteers involved in the teaching and coaching of young entrepreneurs

Benefits

50 volunteers involved in CréaJeunes juries throughout the year
50 projects rewarded since 2011
Development of CréaJeunes throughout France, Martinique and Guadeloupe through a network of KPMG Volunteers.