McCain is a Canadian company founded in 1957, and well-established in Europe since the 1960s. Its European headquarters are located in Villeneuve d’Ascq (Department 59, France). Every year, McCain processes over 5 million metric tons of potatoes into French fries and related products in its 7 European factories, 4 of which are in northern France. The company's CSR policy is implemented through its 5 “Be Good Do Good” pillars: Good Agriculture, Good Production, Good Food, Good Company and Good Partner.
MCCAIN applying responsible purchasing criteria
5. Fair Operating Practices
- Maintain the company's leadership on the potato product market.
- Develop shared value partnerships in order to show McCain's social mission.
McCain implements responsible purchasing on several levels:
- A 3-year contract is established with farmers belonging to GAPPI.
- Strong relationships with suppliers, aiming to build long-term partnerships and prioritizing human relations over the commercial transaction.
- Potato prices are fixed for the 3 years' duration of the contract, thus enabling producers to obtain bank loans and ensuring sustainable economic development.
Local supply principle:
- Factories are built in the heart of rural areas.
- Potatoes are produced at a maximum of 150 kilometers from the factory.
- Compliance with local and international legislation with regard to minimal age of laborers, freedom of association, forced labor, discrimination and equal pay.
- All employees are required to sign the “Code of conduct”, an online document containing directives for fighting corruption.
CONTRIBUTION TO COMPANY PERFORMANCE
- 78% of the company's potato producers have been working with McCain for over 10 years and some farmers have been working with McCain for 3 generations.
- Closer proximity to the producers allows for greater flexibility and savings in transportation costs
- McCain favors local supply
- The long-term contract established with the producers ensures them stable employment and pay.