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MCCAIN applying responsible purchasing criteria

5. Fair Operating Practices

Responsible purchasing

Context

McCain is a Canadian company founded in 1957, and well-established in Europe since the 1960s. Its European headquarters are located in Villeneuve d’Ascq (Department 59, France). Every year, McCain processes over 5 million metric tons of potatoes into French fries and related products in its 7 European factories, 4 of which are in northern France. The company's CSR policy is implemented through its 5 “Be Good Do Good” pillars: Good Agriculture, Good Production, Good Food, Good Company and Good Partner.

Objectives

  • Maintain the company's leadership on the potato product market.
  • Develop shared value partnerships in order to show McCain's social mission.

APPROACH

McCain implements responsible purchasing on several levels:

The Agreement: 

  • A 3-year contract is established with farmers belonging to GAPPI. 
  • Strong relationships with suppliers, aiming to build long-term partnerships and prioritizing human relations over the commercial transaction. 
  • Potato prices are fixed for the 3 years' duration of the contract, thus enabling producers to obtain bank loans and ensuring sustainable economic development.

Local supply principle: 

  • Factories are built in the heart of rural areas. 
  • Potatoes are produced at a maximum of 150 kilometers from the factory. 

Ethical trade:

  • Compliance with local and international legislation with regard to minimal age of laborers, freedom of association, forced labor, discrimination and equal pay.
  • All employees are required to sign the “Code of conduct”, an online document containing directives for fighting corruption.

CONTRIBUTION TO COMPANY PERFORMANCE

  • 78% of the company's potato producers have been working with McCain for over 10 years and some farmers have been working with McCain for 3 generations.  
  • Closer proximity to the producers allows for greater flexibility and savings in transportation costs

Benefits

  • McCain favors local supply
  • The long-term contract established with the producers ensures them stable employment and pay.
Workforce
1100 salariés (2015)
Turnover
374 millions d’euros (2014)
Country
France

Contact

François Tasmowski, Directeur communication et RSE, françThis email address is being protected from spambots. You need JavaScript enabled to view it.

Mise à jour le 13/02/2017

Creative Commons Attribution This work by Réseau Alliances – World Forum Lille is licensed under a Creative Commons Attribution-Non Commercial-NoDerivs 3.0 Unported License.