Aids and dyes from the communication sector induce pollution. Mediama implemented some techniques that reduce such impacts.
MEDIAMA limits the environmental impact of communication aids
4. Environment
Green design
Context
Objectives
- Developing the business through innovative techniques.
- Being competitive through creativity, reactivity and cost reduction.
- Reducing the environmental costs related to printing and communication aids.
APPROACH
Mediama has been selling communication aids since 1998. It has been designing and creating communication solutions since 2004.The company can print on all aids thanks to a direct printing process, or via thermo-transfer, in partnership with many interior designers, drawing offices and designers.
A study has been carried out with suppliers about the use of biodegradable aids. The printing techniques enable the company to chose very light communication aids with a low basis weight. This is indeed an alternative to heavy tarpaulin sheets. The flagpoles used for banners are both resistant and very light, and limit the need for material when being manufactured.
The company’s main environmental commitment is related to the printing, as all inks are water-based and contain no solvent. The sorting out of all waste is systematically implemented in all departments of the company (manufacture, offices, logistics) by external providers. Mediama was awarded the « Imprim’vert » label in 2007 (a label that is recognized by everyone in the sector) thanks to all processes carried out within the company. It has implemented a significant profit-sharing bonus policy for every employee, and thus goes beyond its commercial success.
CONTRIBUTION TO COMPANY PERFORMANCE
- The corporate image is improved, and new public (local communities) and private customers are reached, there is an international expansion (UK).
- There is a high growth in activity (the turnover doubles every 2 years).
Benefits
- Mediama only uses water-based inks and doesn’t use solvents.
- 100% of the sorted waste is transferred to recycling channels.
- Local jobs are created and employees get a profit-sharing bonus according to the results.
- Turnover
- 4,4 millions d’euros
- Country
- France