Created in 2000, SOLOCAL is an agency specialized in marketing and advertising for companies wishing to develop their digital communication.
For Solocal, and more precisely its regional branch in Roubaix, it is increasingly difficult to recruit sedentary commercial profiles. With a view to development, the question of recruitment then came to the table. Having become aware of the similarities between sporting values and the qualities necessary for the job of a sedentary salesperson, the agency went to meet sports associations, including the Agence Pour l'Education par Le Sport (APELS).