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WALMART : launches sustainable jewellery program

6. Clients and consumers



Headquartered in Mississauga, Ontario, Walmart Canada operates 317 retail outlets nationwide and serves more than one million customers daily. The company's vision is to demonstrate environmental leadership by reducing the ecological impact of its operations through company-wide programs focused on waste, energy and products, as well as outreach programs that preserve and enhance local environments.

Store-wide, Walmart Canada carries over 1000 environmentally preferable products, across categories like cleaning products and food. It continues to work with existing and new suppliers to expand its selection of green products at unbeatable prices.  Walmart has three long-term sustainability goals globally: to produce zero waste; to be powered 100 per cent by renewable energy; and to sell products that sustain people and the environment.


  •   To create a sustainable jewellery product line.


The TerraCycle collection is made using recycled, third-party certified sterling silver. TerraCycle jewellery is available at 200 Walmart Canada store locations. The collection includes fashion pendants and earrings, in popular styles, and ranges in price from $16 to $29. The jewellery is rhodium-plated to preserve the finish of the polished silver and to protect it from natural tarnishing. The introduction of the program supports the company’s long-term sustainability goal to sell products that sustain people and the environment.

TerraCycle is an eco-friendly manufacturer of products made from waste materials. Using non-virgin silver to make the jewellery is more environmentally preferable because it does not need to be extracted or heavily processed. Precious metals like sterling silver can be recycled repeatedly with no degradation in quality. The TerraCycle collection is made from sterling silver by Hoover & Strong Harmony Metal and Gems, an earth-minded refiner and manufacturer of environmentally-responsible products. Over half of Hoover & Strong’s metal supply comes entirely from scrap metal purchased from jewellers. The remainder of its supply comes from refineries that also recycle scrap metal.



  •   A commitment to sustainability which cut costs on packaging materials, transportation fuel, store energy and more.


  •   Sustainable use of metal resources.
  •   400+ new environmentally preferable products (SKUs) in stores since 2007.
163,514 milliards $US
United States

Mise à jour le 26/05/2016

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