ELECTROLUX introduces an environmentally-friendly

Electrolux’s strategic approach is to exceed standards that govern the use of solvents or toxic hydrocarbons.

In fact, rather than trying to reduce the toxic emissions of its dry-cleaning processes, Electrolux directly innovated to avoid using harmful substances. This alternative solution enables the company to avoid adjusting permanently to ever stricter standards.

In the early 1990’s, Electrolux developed the Lagoon process in association with Woolmark. Three years’ studies were required to develop this water-based process. It incorporates a better control of washing processes and the use of biodegradable detergents.

This system, which can be used to clean all types of fabrics, makes it possible to fully substitute water cleaning for toxic dry-cleaning. It therefore enables professional users to avoid health risks as well as any costly improvement required to ventilate dry-cleaning premises.