VILOGIA defined its strategy on the basis of all 3 pillars of Corporate Social Responsibility

Ever since Vilogia was founded in Roubaix back in 1943, the company has primarily relied on the social aspect to develop, pursuing the objective of building decent houses for workers who were leaving the country to work in spinning mills.
With its « Ambition 2020 » (Vision for 2020), the Group goes even further and extends its mission to the economic and environmental dimensions of CSR, beyond the social pillar.

The Group first identified its stakeholders (tenants and first-time house buyers, partner businesses and their employees, regional partners and local authorities, associations, employees, shareholders, suppliers) and defined the impacts of its actions following all three CSR focuses.

 E.g. building low energy-consuming houses means:
- Fighting against a declining purchasing power (economic and social impact)
- Preserving natural resources in the building trade, i.e. the highest energy-consuming industry - environmental & economic impact.
- Supporting employment in the public buildings and works sector (economic impact).
- Educating customers about the proper use of their homes and giving a sense of responsibility to them (economic impact as their costs are cut down, social impact as their purchasing power is increased and environmental impact).

Employees are actively involved in the development of the strategic project.

- Identification of parties concerned by the strategic committee
- Participative meetings for each department to determine the main points of the project
-  « Overview » of the project written by the strategic committee
- Definition of actions for each key aspect (convention of 103 managers)
- Presentation of the project (convention of 1,000 employee’s /1 day) and action plans developed by each department and subsidiary for each promise for 2011-2020.