RUTOPÍA is an online travel platform that provides Mexican communities with commercial tools to sell their tourism offer. In a collaborative logic, it connects communities and travelers in search of authentic experiences.
This initiative responds to a challenge for communities: they have the talent and infrastructure to offer popular tourism offers but lack the commercial means to reach the market. Moreover, Mexican tourism is centralized around tourism hubs to the detriment of these communities. To address this problem, Rutopía provides them with reservation software, payment methods and customer service to help them exploit their tourism potential.
As part of a collaborative approach, this activity allows the creation and redistribution of value and benefits both communities and travellers.