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Becoming Net Positive: At CASTORAMA, nothing is lost, everything is transformed!

4. Environment

Green design

Context

With its 102 stores and 12,600 employees, Castorama has been helping its customers improve their homes for more than 40 years. Environment is at the heart of its strategy. Along with the Ellen MacArthur Foundation, Castorama innovates by developing products which favour circular economy and help its customers make their projects of a positive home come to life.

Objectives

  • Creating value for customers with products derived from recycled materials from waste
  • Innovating to optimize resources at every stage of the product's life: manufacturing, use and end of life

APPROACH

In 2013 was launched the development of the INIFINITE kitchen worktop, made in France using wastes recovered in the stores (recycled plastics and lost pallets wood). Working on the potential of the wastes produced by the stores and the customers, Castorama had an idea: use them as raw materials to design innovative products. It took almost a year to move from the idea of the production of the kitchen worktop to its marketing in the stores.

Meanwhile, the problem of deployment arose. To solve it, workshops were created in order to integrate circular economy in the design stage of our products:

During the first workshop (1/2 day) of awareness raising on the definition, advantages and limits of the rating criteria of circular economy products: a 10 questions Excel tool helps evaluating the products from different points of view (origin of materials, lifetime, recycling channel) before validation by Biorégional.

The 2nd workshop (1 day) broadens the idea the Cradle to Cradle global concept, which ranges from the product design at the earliest stages to its recovery at the end of its life. The creativity sessions make new products and services related to the improvement of home come to life, and they a