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Easy commuting in Damartex

4. Environment

Sustainable mobility

Context

Damartex is a multi-brand company: Damart, Damart sport, Happy D, Afibel, Delaby, Maison du Jersey, Happy Days and Sédagyl.
All targeted at a senior collections and offer mostly ready-to-wear and homewear, but also products of comfort and well-being specifically designed for women whether 55 or 85 years old.
Damart France, whose business is based in Roubaix in three main buildings, has decided to propose an alternative to the car to get from one building to another.

Objectives

- promote non-polluting means of transport
- save on transportation costs in comparison with travel time
- educate our employees to get around like this in their private lives
- make time spent for getting around dynamic with a little exercise

APPROACH

The Damart buildings are all in town and away from each other by 5.5 km maximum. Time spent commuting whether with cars or bikes are relatively the same. If we add the density of traffic, fuel consumption, the difficulties of parking and the stress of traffic jams, the choice between the two is easily made. In 2010, Damart France decided to purchase 9 electric bikes and make them available among the three buildings in Roubaix and Hem for some 1,000 employees who work there(3 total buildings).

The steps:
- Executive Committee decision of the principle and the allotted budget (1165 Euros per bike including accessories (bags, helmets, lock, puncture-resistant tires, fluorescent jackets).
- Establishment of a communication plan to inform employees and "tempt" the use of these bikes
-  Write a memo on how and what to do if something goes wrong or by accident (insurance).
- Defining the rules of lending and care of bikes (identification of the borrower, charging batteries, helmet loan, etc)

CONTRIBUTION TO COMPANY PERFORMANCE

Figures for 1 year:
1644 km covered by bicycle
170 bike loans / year
Savings in travel costs: 895 Euros (estimate based on an average vehicle of 6 hp)

Benefits

Savings in terms of CO2: 26.3 kg (estimated on the basis of an average vehicle of 6 hp)
Taking into account our contribution on the environmental level (positive or negative) and the corporate responsibility to offer alternatives

Workforce
4000 (2012)
Turnover
2011/2012 : 660 M€
Country
France

DAMARTEX

25, Avenue de la fosse aux chênes
59100 ROUBAIX

www.damartex.com

Contact

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Mise à jour le 08/12/2016

Creative Commons Attribution This work by Réseau Alliances – World Forum Lille is licensed under a Creative Commons Attribution-Non Commercial-NoDerivs 3.0 Unported License.