As part of its social commitment, Idkids has become involved with professionals from its sector of activity, in pursuit of organizing textile waste recycling and reuse (creation of the EcoTLC stream), while building awareness among consumers and suppliers of the utility of donating used or unsold clothing, including production surpluses (i.e. the "Love bag" operation).
Idkids, a leading corporation dedicated to children, comprises 5 brands (Okaïdi, Obaïbi, Jacadi, Oxybul éveil et Jeux and Ïdkids) and employs a workforce of 5,000-plus. "Acting for world progress that benefits children's development" is ID's mission statement, as implemented through "RESSEME" (Entrepreneurial, Social, Societal and Environmental Responsibility of Children's Brands).