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IDKIDS backs efforts to recycle and reuse textile waste

4. Environment

Waste management

Context

As part of its social commitment, Idkids has become involved with professionals from its sector of activity, in pursuit of organizing textile waste recycling and reuse (creation of the EcoTLC stream), while building awareness among consumers and suppliers of the utility of donating used or unsold clothing, including production surpluses (i.e. the "Love bag" operation).

Idkids, a leading corporation dedicated to children, comprises 5 brands (Okaïdi, Obaïbi, Jacadi, Oxybul éveil et Jeux and Ïdkids) and employs a workforce of 5,000-plus. "Acting for world progress that benefits children's development" is ID's mission statement, as implemented through "RESSEME" (Entrepreneurial, Social, Societal and Environmental Responsibility of Children's Brands). 

Objectives

  • Adopt a CSR approach applicable to an entire sector and profession
  • Contribute to waste recycling and develop a market for the "second life" of products
  • Build awareness of the approach among suppliers and both adult and child consumers.

APPROACH

Idkids actively contributes to organizing recycling services for the textile sector via EcoTLC (an eco-friendly stream for Textiles, Linens and Shoes). Collection, sorting and resale are most often handled by intermediaries like Relais (with 60% of the French market); thanks to the support of EcoTLC, this activity has gradually become profitable and is now attracting new private actors.

In line with these commitments, Idkids recovers a Bangladeshi supplier's production surpluses, which are then resold at a very low price to the microcredit-financed "ladies" (Grameen Bank). In reselling them again at a profit, these ladies are able to launch their activities. Alongside this social business (200 employed ladies), Idkids reinvests all of its profits generated from the sale of surpluses to send children to school, in partnership with a local NGO.

This commitment within the textile sector, consistent with the Group's RESSEME project vision, rely on the collaboration established among the various national actors (sorting, collection, textile industry, clothing and shoe production) along with suppliers (social business).


The collected products are:

  •  Either resold for a second use (often through the export market)
  •  Or transformed into recycled threads for reuse in clothing
  •  Or transformed into other products such as carpet tile, insulation; for example, the Group's HQE-rated warehouse has used such mixed-material insulation.

Idkids also contributes to professional objectives:

  • Expand nationwide collection from 150,000 to 300,000 tons/year by 2020 (matching Northern Europe)
  • Idkids is building consumer awareness through the annual "Love bag" operation; used clothes are picked up in Okaidi stores to be handed over to a sorter.
  • Idkids gives its unsold articles to the "Solidarity donations" platform, which in turn redistributes the clothing to charitable associations and groceries.
  •  Develop new uses: reallocation of subsidies into eco-design so as to facilitate end-of-life reuse and recycling opportunities (e.g. single-component products, accessory materials, buttons) as well as into research and development (e.g. mixed-material insulation).

CONTRIBUTION TO COMPANY PERFORMANCE

  • EcoTLC: collective R&D financing (eco-design, new uses)
  • Recognition as a responsible company ("Love bag") and involvement of personnel
  • Social Business: sustainable and tight relationship with the partner supplier
  • High level of client visibility
  • Staff participation.

    Benefits

    • Support for associations and NGOs
    • Integration-oriented jobs created in the recycling field (e.g. Relais)
    • Production surpluses in Bangladesh: 200 women are responsible for their own employment (social business); 1,200 more children now in school
    • Greater consumer awareness about recycling and donating used clothing
    • 40 tons of clothes collected within the Idkids store networks, 30 tons of which alone accounted for by the "Love bag" operation.
    Workforce
    5000 (2014)
    Turnover
    741 M Euros (2014)
    Country
    France

    IDKIDS

    162, boulevard de Fourmies
    59100 ROUBAIX

    www.idgroup.com

    Contact

    Cécile Delivre, This email address is being protected from spambots. You need JavaScript enabled to view it.

    Mise à jour le 30/05/2016

    Creative Commons Attribution This work by Réseau Alliances – World Forum Lille is licensed under a Creative Commons Attribution-Non Commercial-NoDerivs 3.0 Unported License.