MICROSOFT introduces a carbon tax in the company to reduce its energy impacts
Energy / Greenhouse Gases (GHG)
- Put a price on carbon, increasing accountability driving culture change
- Become a leader in the search for energetic efficiency
- Master energy costs and free up funds for other programs
To implement this carbon tax, a few steps were necessary :
- Establish a carbon footprint of Microsoft
- Put in place a carbon reduction policy and an investment strategy
- Determine a price of carbon, a tax ("carbon fee")
- Approval of stakeholders, establish governance with "feedback".
- Administer tax, communicate and evolve in order to increase the impact
Means are mobilized :
- Humans: cooperation of the departments of the company, partnerships with NGOs (tips), formation of the Carbon Neutral Council, internal Committee composed of organizational key services, finance, which provides tracking data, ensures the approval of investments related to the carbon tax, the maximization of sustainable impact
- Equipment: new data centre built in Ireland, wind powered, innovation financed by the tax
- Financial: Internal investment, green energy projects on the sites, creation of a carbon tax: each service is taxed on its consumption of electricity, compared with the previous year
Best Practice spotted in 2014 by the World Forum for a Responsible Economy.
CONTRIBUTION TO COMPANY PERFORMANCE
- $ 1.5 million saved in 1 year on the energy consumption of the campus of Microsoft; decrease in expected costs related to the travel by airplane, reduction of energy costs of buildings
- Competition between the different departments around the challenge Carbon Fee, team motivation for the project and strengthening of internal relations
- Positive communication around green energy tax (ex datacenter in Ireland, in 2014 in the United States-funded
- The carbon tax from 2013 allows to compensate the entire carbon emissions from data centers, offices, production software, air travel, according to the plan "carbon-neutral" launched in 2012
- 70% green energy purchased by the enterprise, increase of 1.1 billion kWh in 2011 to 1.9 billion in 2012
- Reallocation of the funds raised by the tax to other projects such as the protection of ecosystems or training in agriculture.