Translations

XANSHOP aims to develop socio-eco friendly agriculture products and methods in Vietnam

4. Environment

Green design

Sector Agriculture

Year 2011

Country Vietnam

Transmitter

Context

Sustainable development is an established model globally while it’s still a new concept in Vietnam and not in wide practice, yet. After 9 years working for a multinational company and being exposed to various working environments through her travels to different countries, Hang gained a deep understanding that meaningful change has a large cultural component that needed to be addressed and accommodated. Armed with this insight, and the desire to impact social change in a more direct way, she established her own Social Enterprise www.xanhshop.com – a supply chain platform to promote socio-eco friendly products

Objectives

- To build a distribution platform for socio-eco friendly products, accessible for buyers and consumers easily, recognized as a trusted source of fair and sustainable trade practices.

- To help producers in developing eco-friendly products and enable them to connect directly with buyers and consumers.

APPROACH

Phase 1 – Piloting 2009-2011: Test the groundEstablished the basic foundation of the ‘green supply chain’ by launching an on-line store ‘xanhshop.com’, to gain local expertise in developing organic farmed products and evaluate the market demands and the supply chain risks.• 2010: Dragon Rice – the 1st product of the company was launched and accepted by the local market as a premium product. Demand far outstripped supply. The rice is resistant on difficult soils. It grows well in low nitrogen soils, the use of fertilizers, herbicides and pesticides are needed minimally, if at all. • 2011: Pilot ‘Duck Rice’ for launch in 2012. The rice is grown naturally, the ducks live in the paddies and their everyday habits keep the crop fertilized and free of pests. • 2011: Developed and launched stove which gasifies paddy husk to use efficiently the post-harvest residuals and minimize carbon footprint compare to direct biomass combustion. 2012-2013: Viability • Increase the yield per hectare. Practice crop rotation in order to improve farmers’ yearly income. • Experiment post-harvest process and branding for other crops• Reinforce technical and financial supportsPhase 2 – Expansion from 2014: • Certify our product quality to guarantee that every product is reliable, authentic and is chemical free, made using local resources and follows fair trade practices; • Increase awareness of the brand, enlarge supplier base, diversify products

CONTRIBUTION TO COMPANY PERFORMANCE

Profitable : Demand far exceeds supply of both products that’s available on www.xanhshop.com

Benefits

• Lower impact on ecology & environment : Chemical-free production and processing of the products.(Usually, in intensive farming, to produce 1kg of rice, it needs equivalent 33 centiliters of fuel for fertilizer, pesticide et combustibles)
• Easier access for consumers to socio-eco-friendly products