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BONDUELLE takes part in the european research project VEGGIEAT

6. Clients and consumers

Client and consumer health and safety


Founded in 1853 in northern France, the family-owned Bonduelle Group supplies consumers in more than 100 countries with products preserved using natural processes. In 2013, its 10,000 employees share an entrepreneurial vision that serves one goal, known as the VegeGO! project: to be the world reference in ‘well-living’ through vegetable products by 2025. 

Against this backdrop, Bonduelle participated in the European research project VeggiEAT, which seeks to promote vegetable consumption at different stages of life.


  • To jointly develop methods for ascertaining the perceptions and preferences of particular populations (children and seniors)
  • To measure the impact of culture on consumers' perceptions of vegetables
  • To promote vegetable consumption at different stages of life


Bonduelle partnered with three European universities (in Bournemouth, England; Copenhagen, Denmark; and Florence, Italy) and the Research Center at the Paul Bocuse Institute in Lyon, France. This consortium of academic and private institutions was granted a budget of 1.6 million euros by the European Commission for the 2013–2017 period. Experts in sensory science, consumer science, vegetable physiology and nutritional science were greatly involved in the project. 

Over the course of four years, researches visited institutional food-service establishments in each country to interview adolescents and seniors. First, they sought to understand what underlies their perceptions and preferences for certain vegetables, in order to develop "ideal" products. Next, they focused on the impact the consumption environment had on their choice of ideal products, particularly the type of menu (standard or with special dishes) offered at institutional establishments.


  • Insight into consumers' dietary habits and expectations
  • Expertise sharing on a European level


  • Identification of levers to encourage vegetable consumption among adolescents and seniors
  • International broadening of knowledge
  • Improved cooperation Europe-wide
(2018-2019) : 14 589 collaborateurs
(2018-2019) : 2 777 millions deuros


Rue Nicolas Appert
BP 30173


Anne-Sophie Ketterer, chargée de mission RSE This email address is being protected from spambots. You need JavaScript enabled to view it.

Mise à jour le 02/10/2019

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