Richard Branson, CEO of English Virgin Group, is now famous for his commitment to the fight against climate change. Given the Stock Market crisis, he has decided to strenghten the finance department of its operations.
Virgin Money subsidiary was set up in 1995. It covers all the sectors of the financial industry: means of payment (credit cards), personal loans, mortgages, insurance policies, etc. In a survey that was carried out in 2007, 29% of English consumers (i.e. around 11 million people) prefer products or services from companies fighting against climate change.
Virgin Money launched a ‘green’ financial product in 2008 in order to meet that demand raised by environmental concerns. Its is called “Climate Change Fund” and invests in the companies that emit less greenhouse gases.