GROUPE 3SI - Environmental display: 3Suisses.fr ecological barometer

The 3 SUISSES brand complies with the national and international experimental program launched by the ADEME Environmental Agency on environmental displays within the scope of the Grenelle Round Table initiatives in favor of the Environment.

The impetus here is to create a legible label on which the consumer's best interests are clearly visible with just a single glance.

This ecological barometer stems from the meeting organized between 3 SUISSES, multichannel retailer generating 56% of its sales revenue from Web transactions (2nd leading French site in the fashion and home furnishings sector) and HopeCube, the pioneer in digital environmental product ratings.

This experimental campaign has targeted washing and drying machines under the electrical appliances heading on the 3 SUISSES website.

They come in the form of an ecological barometer giving a score between 0 and 10, indicating explicitly the financial economy brought by the environmental performance of the product

By clicking on "more information" the user gets a 3 tab pop-up giving detailed information on water consumption, electricity, the efficiency of the energy class but also the manufacturer and commitment in terms of sustainable development and finally the calculation of the energy savings and finance.

The next feature that will be offered to users will display products sorted by hopscore note.

This approach is still in the experimental phase.

Best Practice selected in 2011 by the World Forum Lille and updated in 2012 for its evolution.