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KINGFISHER – When retail offers energetic alternatives for housing

6. Clients and consumers



Founded in 1982, Kingfisher is a British retail trade company, specialized in DIY (Do It Yourself). Kingfisher owns more than 1000 retail stores in 10 countries and employ 79 000 people. The environment is the core of group strategy. Kingfisher’s purpose is to make it easier for customers to have better, more sustainable home: “Better homes, better lives”. Indeed, they aim to improve their performances in the 4 key domains of their business model: wood, energy, innovation and communities.


  • Follow a tagline: “Better homes, better lives”
  • Half of group sales must be eco-products by 2020
  • Design housing packages along with consumers for better energy-saving homes
  • Improve circularity (1000 close loop products and 10 close loop supply chains by 2020)


Kingfisher is aiming to focus on helping customers reduce their energetic footprint . They plan to do this in two ways: Their products will be more environment friendly and the processes they have put in place also allow them to save energy and cut carbon emissions during the production of those products.

In 2020, Kingfisher would like provide energy saving equivalent to 38TWh yearly. Between 2011 and 2013 Kingfisher’s clients have saved 71 TWh/year, enough to power half of Paris, France.

In order to cut energy spending and carbon emissions, Kingfisher installs energy efficient boilers for customers, many of which were funded through the UK Government’s Affordable Warmth Scheme in 2013/14, supporting people on low incomes.

Lowering light use in store was also a priority. 60% of the store energy used is through the roll-out of LED technology. LED lighting is now standard for all new stores and retrofits and 5% of Kingfishers properties estate have been fitted with LED since 2012/13.

There has been a 21% reduction in energy use for printing in the UK since 2009 through a managed print program despite a doubling in the number of UK retail locations. Twenty-five million fewer sheets of paper were used for printing compared to 2009.

Kingfisher works with NGOs, other businesses and governments to advocate for solutions that will speed up the transition to a low-carbon economy, and sustain the progress they make in saving as much energy as they can.

Best Practice spotted in 2014 by the World Forum for a Responsible Economy.


  •  Winning several prizes for its commitment to sustainable development. (BITC, Sustainable Standard Setter of Rainforest Alliance…)
  •  Annual revenues of £2.3 billion for the business through sales of products which are better for the environment.
  •  £30 million saving over three years through reducing waste and energy use.


  • In 2013, clients who had bought “green” products reduced their energy consumption by 7TW/h.
  • 530 community projects completed by our people.
  • 70% of waste recycled in 2013.
  • 31% cut in transport carbon emissions at B&Q.
10,3 milliards deuros (2013)
United Kingdom




Dax Lovegrove, Directeur du développement durable et de l’innovation, This email address is being protected from spambots. You need JavaScript enabled to view it.

Mise à jour le 26/05/2016

Creative Commons Attribution This work by Réseau Alliances – World Forum Lille is licensed under a Creative Commons Attribution-Non Commercial-NoDerivs 3.0 Unported License.