Translations Best practice in French version Best practice in English version

CAISSE D’EPARGNE NORD FRANCE EUROPE introduces a tool to better manage one’s spending habits - Finances and Instruction

6. Clients and consumers

Instruction

Context

The CAISSE D’EPARGNE provides an added value to their traditional banking activities with an educational dimension. They created and supported since 1957 the association “Finances et Pédagogies” and CAISSE D’EPARGNE NORD FRANCE EUROPE finances its activity in the Nord Pas-de-Calais region.

Objectives

- Provide citizens with large scale information related to money in life.
- Run collective educational actions for the benefit of all people and especially vulnerable populations.

APPROACH

 

Themes related to family budget control, relationship with money and consumerism, access and use of banking services and products, use of credit. These learned habits are essential in a society which excludes the most vulnerable ones.

 In order to do these actions, Finances & Pédagogie created partnerships in the territory, especially with associative and social networks employing social action professionals.

 In Nord Pas-de-Calais the two coordinators of Finances & Pédagogie initiate partnerships. They intervene for example with people being trained (future advisors in family and social economics or social counselors), on insertion courses (shelters for young workers, insertion associations, local resource centers) or for people guided by social action professionals (CCAS, community centers or volunteers (Secours Catholique…)

 The approach is complemented by the organization of workshops focusing on retail banking products and services by the Finances & Pédagogie association as well as by including as part of the employee training programs offered in the catalogue a module on vulnerable clients.

In 2011, two reference guides were published:

• "Day-to-day banking services": guide addressed to consumers containing a considerable amount of practical information and banking-related tips;

• "The ABC's, as in Argent, Budget, Consommation (or Money, Budget and Consumption)": instructional support intended for networks devoted to workforce integration and social services.

Best Practice selected by World Forum Lille in 2010 and updated in 2012 for its evolution.

CONTRIBUTION TO COMPANY PERFORMANCE

- Important contribution to CAISSE D’EPARGNE CSR in coherence with its identity and its original educational values

Benefits

In 2011:

- Nearly 44,000 individuals benefited from the association's actions, broken down 35% youth and 65% adults
- 2,760 individual cases were handled
- Almost 8,000 hours of training offered
- 23 regional correspondents
- Over 1,000 partners established
Workforce
2 263 (2011)
Turnover
473 millions € (2011)
Country
France

CAISSE D'EPARGNE NORD FRANCE EUROPE

135, Pont de Flandres
59777 EURALILLE

www.caisse-epargne.fr

Contact

Thierry BODSON

Mise à jour le 26/05/2016

Creative Commons Attribution This work by Réseau Alliances – World Forum Lille is licensed under a Creative Commons Attribution-Non Commercial-NoDerivs 3.0 Unported License.