CROC LA VIE favors proximity in the value chain

The company, created by Anthony Beharelle, comes within the scope of a precise projet: improving eating behaviors, that are to be recentered around pleasure, sharing and health.

Croc La Vie conceives, in partnership with early childhood professionals, “tailor-made” menus that are adapted to the needs of each age group. By choosing 100% organic, local and in-season products, the company comes within the scope of a responsible logic: respecting the environment and biodiversity, searching for the “real taste” through “home-made” products, and selecting quality food. At its own level, the company educates daycare centers and families about good eating behaviors.

To finance its company, the manager appeals to several community investment clubs (called “clubs cigales”) from the region. Thus, he favors short financing circuits, public accountability of the use of funds and a civic and democratic reappropriation of the economy.

On a social level, Croc La Vie promotes the creation of jobs for people who have trouble getting one (handicapped people, senior citizens, long-time unemployed). It chooses to work with professional integration companies such as Main Forte, specialized in the transport of goods, and to fight isolation. The Manager was also trained to manage discrimination in hiring, and he uses tue LUCIDE method when recruiting.

At the end of 2011, the company implemented a specific collection within the company for organic waste which is sent to Sequedin'sanaerobic digestion plant to be recycled. The punnets used for the meals are not thrown away but collected in daycare centers. Nutripack will then crush them to recycle the plastic material.