Heineken is the first international beer company, sold in more than 170 countries, is also the first European brand. It is a renowned brand across the world that is also implicated on a national level. For example, 94% of its beer sold in France is made on French soil. Moreover, 100% of their barley is bought in France. Finally, Heineken was able to adapt its recipe in order to integrate hops from the Alsace region.
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HEINEKEN AND ITS ATTACHMENT TO LOCAL AREAS
7. Community involvement
Community development
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![HEINEKEN](/images/companies/heineken_logo.jpg)
Transmitter
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