The regional daily LA VOIX DU NORD promotes the values of freedom, democracy and humanism. The newspaper is naturally looking to help the community by informing its readers of the difficulties experienced by some (disabled children, poverty among the elderly, disadvantaged families). This outreach eventually gave rise to the campaign in favor of children, called: "A Christmas for the Underprivileged".
For 70 years, all departments have been mobilized in order to implement a massive campaign: displaying on the 1st page of the newspaper the cute little face of a child, in indicating with discretion his or her misery, desire for a gift and hope for a better life later on. In 2015, we celebrate the 70th anniversary of the association.