Translations Best practice in French version Best practice in English version

COCA COLA promotes the inclusion of young people from impoverished communities

2. Human Rights

Diversity, equal opportunity, and fighting discrimination


Coca-Cola has been involved in the development of projects focused on the inclusion of young people. In particular, it signed an agreement with the     prefecture of Bouches du Rhône, France. This was how the group  implemented various actions focused on the young people from the poorest districts of Marseille, in southern France. The first project, which was based on the discovery of businesses and their environment, with a section on “job   interview practicing” started on 24 November 2003.


In France, the objective of the project has been to contribute to the inclusion into businesses of young people from impoverished communities in the     department, in cooperation with four new partners - La Poste, EDF/GDF, Déthalon and Technicatome - since 2006.


The system which was put in place has been designed to attain three          objectives:

  •  1st objective: becoming familiar with businesses. Each week, five      different students - boys and girls - aged at least 16, are supervised by a coach - a worker, technician or executive - in the factory. With this coach, they will discover the world of work in an industrial site. This  action is led from November to the end of June, outside school holidays.
  • 2nd objective: job interview practicing. About 10 young graduates (holding secondary or higher education vocational diplomas) will be given training at the factory where simulated personal and group      interviews will be offered to them by the Human Resources department and Management on site.
  •  3rd objective: becoming familiar with salespeople’s jobs. The objective of this scheme, which was implemented in 2005, is to make young  people familiar with salespeople’s jobs.


  •  The organisation benefits from a greater recruitment potential.


  • 90 young people had been received by the organisation by the end of April 2006, including 34.5% (31 persons) via the action called “Job interview practicing”. This enabled young people to better understand how an organisation works and to prepare for job interviews.

Mise à jour le 24/05/2016

Creative Commons Attribution This work by Réseau Alliances – World Forum Lille is licensed under a Creative Commons Attribution-Non Commercial-NoDerivs 3.0 Unported License.