Translations Best practice in Spanish version Best practice in French version Best practice in English version

MOBIVIA GROUP bases its growth on developing its employees and entrepreneurship

3. Labor relations / working conditions

Human capital development


An international group present in 16 countries, Mobivia Group is the European leader in maintenance and equipment for multiple brands of vehicles, serving more than 20 million drivers. Mobivia Group has more than 10,400 employees divided into six activities and 13 enterprises federated by the same mission: to ensure that people can benefit from sustainable mobility.

With some thirty new points of sale opened each year (fully owned or franchised) and the creation or expansion of new activities and Business Units (web and new mobility solutions), the challenges of employee professional development and also the accompaniment of franchises and entrepreneurs are essential.


  • Accompany the internal stakeholders (employees, franchises, entrepreneurs) in their development,
  • Train them on subjects that can help develop their enterprise and their careers.


  • Regularly train the employees of branches to allow them to remain competitive in a market in constant evolution. For example, 85% of the teams of Norauto France are trained in the maintenance of hybrid cars. Also, 4 training centres at Norauto France are dedicated to electric two- wheels vehicles, with one dedicated to motorized scooters. Finally, 850 workers have been trained to a polluting emissions diagnosis offered by Norauto (Norauto’s Prestation EcoPerformance, cerified Eco-entretien).
  • Continuous support for franchisees who have chosen to work with Mobivia Group. Thanks to tools that help them develop their business while respecting the concept of the brand (Intranets, e-learning modules regularly updated, frequent visits from sector managers, etc.), the franchisees are accompanied daily. Midas Spain, for example, has in place a system of mentoring.
  • Accompany the creators of innovative enterprises entirely dedicated to new mobility solutions, thanks to Via-ID development funds. In 2014, a new company has joined Via-ID: Heetch, specialised in urban and at night carsharing in Paris region.

Best Practice spotted by the World Forum 2013 and updated in 2015 for its evolution.


  • Development of expertise and skills of the Group
  • Better competitiveness on the market
  • Better customer service
  • Attractiveness / recruitment of talent
  • Development  of innovation
  • Sustainable growth



  • Development of satisfaction and employability of employees
  • Development / internal promotion: 88% of workshop supervisors and 78% of directors of Norauto France centers are from internal mobility


  • Satisfaction of franchisees: 95% of franchisees say they are confident in their capacity to get through  the economic crisis
10 400 (2013)


511/589 rue des Seringats
59262 Sainghin-en-Mélantois



Mise à jour le 25/05/2016

Creative Commons Attribution This work by Réseau Alliances – World Forum Lille is licensed under a Creative Commons Attribution-Non Commercial-NoDerivs 3.0 Unported License.