Supermarché Match is a family business founded in 1908 with the arrival in France of the Delhaize family, who had originally set up branches in Belgium. Initially made up of a network of grocery shops in the North, Lorraine and Alsace, the company opened its first supermarket in 1960. Today, it comprises 114 supermarkets in the north-eastern quarter of France.
Almost three years ago, Supermarché Match launched a new development project for the company called "Good Food". Through this project, Supermarché Match wishes to renew and strengthen its fundamentals: proximity, freshness, accessibility, professionalism and welcome in order to become "the preferred retailer of healthy and tasty food for all". Supermarché Match has also been renovating all of its shops for the past 3 years, particularly its "Market Zone" where all the craftsmen and women working in the food trade (bakers, butchers, fishmongers, etc.) are present. Because Supermarché Match is every day the market!
At the same time, the brand also wanted to structure and reinforce its CSR ambition to make each employee and each stakeholder a player in the approach.